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Say No To Ageism Week 2011 takes place from May 30th to June 3rd. The week provides an opportunity to remind us of the consequences of ageism in service provision and encourages us to renew our commitment to combating ageism in society. This year's campaign under the theme 'I Say No To Ageism' will also include a focus on older people's access to insurance. The campaign will be launched prior to a seminar on 30 May in the Bedford Hall, Dublin Castle. The purpose of the seminar, 'Older people and Insurance in Ireland and the EU', will be to initiate dialogue and highlight new thinking on health insurance and travel insurance on a European wide basis. Further details regarding the event and the Say No To Ageism 2011 campaign are available on our website www.equality.ie.